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Personal Finance

How much should I pay in rent?

There are a number of costs to be aware of when renting your first apartment or house.

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Terms apply to American Express benefits and offers. Visit americanexpress.com to learn more.

When it comes to renting your first apartment or house, there are a lot of questions you might have in the process: What is a broker's fee? How do I get the security deposit back? How much should I spend on rent, movers and furniture?

Finding the answer to all of these questions may seem daunting. However, if you go into the process of moving with an idea of how much of your income you can spend on rent and other home-related costs — like a security deposit, broker's fee, renter's insurance and new furniture — you'll be better prepared to tackle this life milestone.

What is the 30% rule of rent?

Historically, experts recommended spending no more than 30% of your pre-tax income on rent and utilities. But with rising costs, is that relevant for most people anymore?

The 30% rule should be taken as a rough guide, not a hard-and-fast rule, according to John Madison, a CPA at Dayspring Financial Ministry in Oilville, Virginia.

"It's fine for estimating, but I think it's also important for folks to dig down deep into their own personal situation," Madison told CNBC Select.

If you're living in a major metropolitan area like Los Angeles, San Francisco or New York City, 30% might not be reasonable. The average rent for a one-bedroom apartment in San Francisco is $3,429 per month, according to Apartments.com, about 109% higher than the national average rent, $1,644 per month.

What is the 50/30/20 rule of budgeting?

Another common formula for determining your housing budget is the 50/30/20 rule. It suggests allocating 50% of your paycheck toward needs, 30% toward wants and 20% toward savings and investments.

If you earn $5,000 per month after taxes, you'd divide your paycheck like this:

  • $2,500 for rent, groceries, car payments and other essential needs
  • $1,500 for shopping, dining out, entertainment and other "wants".
  • $1,000 for savings.

You'll have to deduct other needs to determine how much is left for you to spend on rent.

How to determine how much you can spend on rent

Ultimately, how much you can spend on rent depends on your income, the size of your household and your other expenses and outstanding debts.

A single person making $50,000 a year with no dependents can likely spend 50% of their income on rent and have enough left to cover other essentials. But a single parent with two children making the same amount will have to spend less.

The best way to determine your own rent ceiling is to make a budget.

Step 1. Track your monthly expenses. Take a realistic look at how much you're spending every month on groceries, gas, car insurance, dining out, subscription services, shopping, entertainment and loans.

Step 2:  Make sure you incorporate savings goals. Even if you can't make the 50/30/20 goal, you should still set aside money for an emergency fund or long-term savings goal.

Step 3: Research your local market. Hop onto real estate websites to see what going rates are for the area and rental type you're looking for. This will help set expectations and give you a chance to recalibrate other budget items to make room for things you care about, such as location, rental amenities and size.

Step 4: Build a rent range instead of a single number. Identifying the highest rent you can afford and the lowest you can get with the features you're looking for will help broaden your search.

Step 5: Stress test your budget and save for your security deposit. Stay in your current housing situation but put your ideal rental amount away in a high yield savings account. You can see how it feels and how rent will affect other areas of your budget. At the end of a few months, you'll have a security deposit (and maybe first and last month's rent) to show for it

What about the other costs associated with renting?

When I moved to New York earlier this summer, I was surprised to learn how many lesser-known costs were associated with renting and moving. There was a broker's fee and a security deposit, plus I had to purchase new furniture. These things can add up, so it's important to know what they are and how much everything will cost.

Depending on what city you live in, you might have to pay a broker's fee. Unfortunately, you won't get the broker's fee back. There aren't broker's fees for renting in most areas, but you'll typically find them in New York City, and occasionally in other cities like Boston.

Broker's fees are kind of like a finder's fee. Real estate brokers collect fees for listing apartments and arranging tours for landlords. In New York, these fees are typically 10 to 15% of your annual lease amount or the cost of one month of rent. It's important to incorporate these fees into your budget when calculating the cost of renting in New York.

For example, a person with a before-tax income of $60,000 who wants to abide by the 30% rule, will not want to spend more than $1,500 on rent each month. Yet when you add on the cost of a 10% broker's fee for a $1,500 per month rental, you'll have to pay an additional $1,800 at the beginning of your lease.

Another common upfront cost when renting is the security deposit. The security deposit is collected by the landlord or property manager and acts as collateral in the event that you damage the house or apartment that you're renting. The security deposit is usually equal to one month's rent and is returned to the tenant at the end of the lease.

Considering the previous example, a tenant would have to put a total of $4,800 down upon move in: $1,500 for the first month's rent, $1,800 for the broker fee and $1,500 for the security deposit, for a rental that costs $1,500 a month.

In order to save up for a down payment on a rental, you might consider placing your money in a high-yield savings account, some of which offer a rate of return that is 10 times the amount offered by traditional savings accounts. High-yield savings accounts allow people to withdraw money from their account up to six times a month, which makes it a good choice for people who want higher returns but who still need access to cash.

Lastly, you'll have to cough up money to pay for moving expenses and new furniture. When I moved, I racked up charges for a new mattress, bed frame, desk and chair, among many other items I purchased on Amazon. If you're unable to pay for your new furniture upfront, a 0% APR credit card could be a useful tool to finance your purchases.

A 0% APR card gives new cardholders an introductory period, typically between 12 and 20 months, where they won't have to pay interest on new purchases and/or balance transfers. A 0% APR credit card is a great way to finance new purchases but you'll need to have a good or fair credit score in order to qualify for one. Make sure you know when your introductory period ends so you can avoid incurring any interest on your purchases. Cardholders will, however, still be required to pay the minimum amount on your bill each month.

The Chase Freedom Unlimited® (see rates and fees) is one card that has a generous 0% APR introductory period on purchases. New cardholders can take advantage of 0% intro APR for the first 15 months on new purchases and balance transfers (then a 18.24% - 27.74% variable APR). There's a intro balance transfer fee of $5 or 3% of the amount of each transfer, whichever is greater in the first 60 days. After that it's either $5 or 5% of the amount of each transfer, whichever is greater. It's a good option for people who want to receive simple cash-back rewards on their new furniture purchases.

Chase Freedom Unlimited®

CNBC Select Rating
5.0
CNBC Select Rating
5.0

Spotlight

New cardholders receive an Intro APR for 15 months from account opening on purchases and balance transfers and a generous 1.5% cash back everywhere (at minimum).

Credit score

Good to Excellent670–850

Regular APR

18.24% - 27.74% variable

Annual fee

$0

Welcome bonus

Earn $200 cash back

See rates and fees. Terms apply. Member FDIC.

Read our Chase Freedom Unlimited® review.

The Chase Freedom Unlimited® is a no-annual-fee card that earns generous cash-back on everyday purchases and a lucrative welcome bonus. Plus, if you pair it with a premium Chase credit card that allows point transfers, you can convert your cash back into flexible travel rewards.

  • Users get a high rewards rate and strong welcome bonus
  • Purchases and balance transfers receive an intro APR
  • No annual fee
  • Has a foreign transaction fee
  • Few rewarding ongoing benefits

Highlights

Highlights shown here are provided by the issuer and have not been reviewed by CNBC Select's editorial staff.

  • Earn a $200 Bonus after you spend $500 on purchases in your first 3 months from account opening
  • Enjoy 5% cash back on travel purchased through Chase TravelSM, our premier rewards program that lets you redeem rewards for cash back, travel, gift cards and more; 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and 1.5% on all other purchases.
  • No minimum to redeem for cash back. You can use points to redeem for cash through an account statement credit or an electronic deposit into an eligible Chase account located in the United States!
  • Enjoy 0% Intro APR for 15 months from account opening on purchases and balance transfers, then a variable APR of 18.24% - 27.74%.
  • No annual fee – You won't have to pay an annual fee for all the great features that come with your Freedom Unlimited® card
  • Keep tabs on your credit health, Chase Credit Journey helps you monitor your credit with free access to your latest score, alerts, and more.
  • Member FDIC

Balance transfer fee

Intro fee of either $5 or 3% of the amount of each transfer, whichever is greater, in the first 60 days. After that, either $5 or 5% of the amount of each transfer, whichever is greater.

Foreign transaction fee

3% of each transaction in U.S. dollars

Another intro APR card you might opt for is the Blue Cash Everyday® Card from American Express. You can earn 3% *cash back at U.S. gas stations, (on up to $6,000 in eligible purchases per year, then 1%) as well as a grocery benefit where you'll get 3% *cash back at U.S. supermarkets on up to $6,000 per year in eligible purchases, then 1% thereafter and 3% *cash back on U.S. online retail purchases on up to $6,000 per year in eligible purchases (then 1%)

*Cash back is received in the form of Reward Dollars that can be redeemed as a statement credit and at Amazon.com checkout.

On the American Express site

CNBC Select Rating
5

On the American Express site

Spotlight

Access above average rewards for groceries and gas, plus receive a 0% intro APR for 15 months from account opening on purchases and balance transfers, then 19.49% to 28.49% Variable.

Credit score

Good to Excellent

Regular APR

19.49% to 28.49% Variable

Annual fee

$0

Welcome bonus

You may be eligible for as high as $200 cash back

The Blue Cash Everyday® Card from American Express has no annual fee and bonus rewards on a wide range of common expenditures. On top of that, you also have access to an intro-APR offer for purchases and balance transfers. So this card can help you save in a variety of ways.

  • Up to $264 in streaming service and meal kit credits every year (subject to auto renewal)
  • High cash-back rates in popular spending categories
  • No annual fee
  • The best bonus cash-back categories are capped
  • Has a foreign transaction fee

Highlights

Highlights shown here are provided by the issuer and have not been reviewed by CNBC Select's editorial staff.

  • Apply and find out your welcome offer. As High As $200 cash back* after you spend $2,000 in purchases on your new Card within the first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply, and if approved: 1. Find out your offer amount 2. Accept the Card with your offer 3. Spend $2,000 in 6 months 4. Receive the cash back. *Cash back is received in the form of Reward Dollars that can be redeemed for a statement credit or at Amazon.com checkout.
  • No Annual Fee.
  • Enjoy 0% intro APR on purchases and balance transfers for 15 months from the date of account opening. After that, your APR will be a variable APR of 19.49%-28.49%.
  • Earn 3% cash back at U.S. supermarkets, 3% cash back on U.S. online retail purchases, 3% cash back at U.S. gas stations, on eligible purchases for each category on up to $6,000 per year in purchases (then 1%). Cash back is received in the form of Reward Dollars that can be redeemed as a statement credit and at Amazon.com checkout.
  • Get up to a $7 monthly statement credit after using your enrolled Blue Cash Everyday® Card for a subscription purchase, including a bundle subscription purchase, at DisneyPlus.com, Hulu.com, or Stream.ESPN.com U.S. websites. Subject to auto-renewal.
  • Terms Apply.
  • See Rates & Fees

Balance transfer fee

Either $5 or 3% of the amount of each transfer, whichever is greater.

Foreign transaction fee

2.7% of each transaction after conversion to US dollars

Bottom line

Renting an apartment for the first time can be a costly endeavor. You'll have to know how much of your annual income you can spend on rent, how much your upfront costs will be to secure housing and how you'll pay for new furniture.

There are no hard and fast rules about how much you should be spending on rent, but know that the more money you budget for housing, the less you'll have available for other living expenses, investing and saving.

Purchasing furniture is another costly expense, but using a 0% APR credit card is a great option for people who need more time to pay off their balance.

For rates and fees for the Blue Cash Everyday® Card from American Express, click here

Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.
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